Notion Tip: Fill out each section by adding your answers to the callouts below. We’ve included some examples for an eco-conscious startup but replace them with your own!
The different groups of people or organizations that a business aims to reach and serve.
<aside> <img src="/icons/chart-pie_gray.svg" alt="/icons/chart-pie_gray.svg" width="40px" /> Environmentally conscious consumers, millennials and Gen Z, urban professionals, eco-friendly lifestyle enthusiasts.
</aside>
The products or services that a business offers and the unique value it provides to its customers.
<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" /> Curated, eco-friendly products delivered monthly; increased convenience for discovering and purchasing sustainable products; promoting a greener lifestyle and supporting small, environmentally responsible businesses.
</aside>
The channels a business uses to reach and communicate with its customers to deliver its value proposition.
<aside> <img src="/icons/network_gray.svg" alt="/icons/network_gray.svg" width="40px" /> Online sales through the startup's website and social media platforms, partnerships with eco-friendly influencers and bloggers, word-of-mouth referrals.
</aside>
The types of relationships a business establishes with its customer segments.
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Personalized customer support, regular email updates and newsletters, engaging with customers on social media, creating a sense of community around eco-friendly living.
</aside>
The sources of revenue for a business resulting from its value proposition.
<aside> <img src="/icons/atm_gray.svg" alt="/icons/atm_gray.svg" width="40px" /> Monthly subscription fees, occasional special edition boxes, potential affiliate marketing and partnerships with eco-friendly brands.
</aside>
The assets a business needs to create and deliver its value proposition.
<aside> <img src="/icons/package_gray.svg" alt="/icons/package_gray.svg" width="40px" /> Product sourcing and curation, packaging and shipping materials, website and e-commerce platform, marketing and social media management.
</aside>